Study finds Holland Community Aquatic Center had economic impact of $10 million on the Holland community in 2018

Apr 9, 2019News

Holland, Mich., 4/09/19 – The Holland Community Aquatic Center (HCAC) had a total economic impact of approximately $10 million on the Holland community in 2018, according to a recent Economic Impact Analysis and Report from Hope College’s Frost Research Center.

The study was one of several initiatives funded by a recent $25,000 donation from the Community Foundation of the Holland/Zeeland Area, and it analyzed the impact of the current facility. To complete the executive study, the Frost Research Center surveyed coaches and parents from competitive high school, college and USA teams as well as community members from 88 zip codes.

Key findings include:

  • Of the $10 million impact, $6.4 million is attributed to tourism spending and $4.8 million is attributed to the total economic effect of HCAC’s operational expenses.
  • Community and competitive visitors spent $5.7 million they would not have spent in 2018. $5.5 million of that was from competitive swim families and visitors and $133,000 was from community members.
  • A competitive swim family visiting HCAC typically spends about $145.75 per person per day in the local economy, while community members spend about $5.67.

”We’re encouraged by the findings, especially that 91 percent of respondents felt that HCAC is a valuable asset to the local community,”  said Jack Huisingh, executive director of HCAC. “it validates our belief that potential renovations are necessary to ensure the long term sustainability of the pool.”

Study results showed that 90 percent of parents or guardians indicated that having a school swim program is extremely or very important, and 57 percent said they were extremely satisfied with the swim program.

“Community and competitive swim families were very eager to share their feedback about HCAC,” said Kelley Pasatta, research manager at Frost Research Center. “The majority of respondents indicated that HCAC offers swimmers a valuable, high quality and unique experience right here in Holland.”

About Holland Community Aquatic Center

Holland Community Aquatic Center (HCAC) is dedicated to inspiring the health and vitality of our community. Since 1968, Holland has relied on HCAC for access to high-quality natatorium facilities, For more information about HCAC and the Every Day campaign, visit

About the Frost Research CenterFirst started in 1990, the Frost Research Center has worked with organizations in West Michigan and beyond to produce diverse research and analysis that is accurate, accessible and practical for shaping informed decisions. For more information about the Frost Research Center, visit